How Interior Designers, Architects and Home Furnishing Brands Can Leverage Social Media

Word-of-mouth builds trust, social media amplifies the message. 

Social media revolutionized how we find and connect with businesses. For interior designers, architects and home furnishing brands, it’s now a window display to a global audience. Here’s how you can leverage social media platforms to grow your home brand:

Pinterest: A Digital Mood Board With Google Juice

Did you know Pinterest isn’t just for inspiration boards? It’s a powerful search engine specifically geared towards visual content and a high-end audience, making it a goldmine for your Google Juice.

Turn Instagram into Your Design Powerhouse

Social media isn’t just about displaying finished projects – it’s a powerful tool for engagement, especially on platforms like Instagram. Curate a unique portfolio that captures the beauty of your final spaces, but don’t stop there. Share behind-the-scenes glimpses to give potential clients a deeper understanding of your process. This transparency fosters trust and allows them to connect with your home brand.

Facebook: Build your Interior Design Tribe

You won’t get far posting on your Facebook page. But Facebook groups are a community hub where you can cultivate a dedicated audience. Host live Q&As and create private groups to foster deeper connections with potential clients. Spark conversations, build trust, create referral relationships and turn followers into clients.

Take Notes:

• Captivate with Visual Storytelling: Share high-quality photos and videos showcasing your interior design projects and home furnishing products. Don’t be afraid to peek behind the curtain – glimpses process add intrigue and personality.
• Engage and Inspire: Social media is meant to be social. Answer questions about your process, share quick (but not in-depth) tips and curate inspiring content. This establishes you as a thought leader and builds trust with potential clients.
• Cultivate a community: Foster a community around your brand. Respond to comments, spark lively discussions, and most importantly, join the fun! This fosters loyalty and encourages word-of-mouth recommendations, making you their go-to home brand.

Marketing Interiors by ES specializes in crafting social media strategies for the home industry. We understand the unique challenges and opportunities interior designers, architects, and home furnishing brands face in today’s digital landscape. If you’re looking for a creative brand that takes care of your socials, stays on top of the algorithm preferences and values your goals, let’s chat. Fill out our intake form to get started.